London’s billboards are about to get much more high tech

“Usually plastered with an old-school poster ad made of paper, 40 new sites belonging to out of home (OOH) ad company Clear Channel will become digital billboards – but with a major technological twist which makes them more than just a static poster on a digital screen.

The technology behind the screens will serve ads that can respond to any number of factors in the surrounding environment – from temperature, time and pollen count to popular Google search terms in the local area.

Adding this contextual relevance offers huge potential for brands, but also means Londoners will see ads more appropriate and relevant to them than ever before – targeted, rather than one-size-fits-all in a similar way to the ads we see online.”

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